The Most Important Sentence in Your Business

What you say in the first eight seconds matters more than anything else you do to grow.

Your response when someone asks what you do is the single most important tool you have to grow your business. Not your website. Not your LinkedIn profile. Not your brochure or your business card or the tagline on your email signature.

The sentence that comes out of your mouth when someone at a Chamber event, a networking group, or a casual dinner asks that question either opens a door or closes one. It does it in about eight seconds. And most business owners don't realize it's happening.