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You started your business alone, you don’t have to build it that way.
Are you working harder than ever and still asking yourself,
"Is this still worth it?"
You started your business with a clear vision. Somewhere along the way, that vision got buried under inconsistent revenue, reactive days, exhausted leadership, and the quiet weight of carrying everything alone. The business that was supposed to give you freedom is running your life instead.
In The FORGE Business Growth Blueprint, veteran business coach and entrepreneur Mac Caldwell draws on forty years of building businesses, losing one in the recession of the 1980s, and rebuilding with hard-won wisdom, to deliver a people-first, proven process for small business owners who are done spinning their wheels and ready to build something that works.
The FORGE Blueprint, Focus, Orient, Refine, Grow, Elevate, is not a generic framework handed to you and left to figure out. It is a customized, accountable, start-from-the-end coaching process built entirely around who you are, what you want, and the specific life you are trying to build. Because most business problems are not strategy problems. They are people problems. And the most important person in your business is you.
Inside this book you will discover:
Why hustle is not the answer, and what produces sustainable momentum
How to start from the end and build a plan that is genuinely yours
The people-first philosophy that unlocks growth no system alone ever could
How to build a profitable, thriving business without sacrificing your life on the alter of your business.
Illumination exercises in every chapter to move you from insight to action immediately
"Within a year of working with Mac, I went from drowning to soaring. You can't put a price on that level of service."
— Andrew Geham, 2085 Productions
ABOUT THE AUTHOR
MacCaldwell is a Business Growth Navigator with over forty years of experience building businesses in the construction and trades industry. A StoryBrand Flight Plan Certified coach, and holder of both Business and Life Coaching certifications.
Mac founded A Better Way Forward Business Coaching on a single conviction: the most important person in any business is the owner. When the owner is clear, aligned, and supported, the business thrives. Mac lives and coaches from that truth every day.
For a limited time: A link to the companion workbook is included.
Book your free Clarity Call at maccaldwellcoaching.com
You started your business alone, you don’t have to build it that way.
Are you working harder than ever and still asking yourself,
"Is this still worth it?"
You started your business with a clear vision. Somewhere along the way, that vision got buried under inconsistent revenue, reactive days, exhausted leadership, and the quiet weight of carrying everything alone. The business that was supposed to give you freedom is running your life instead.
In The FORGE Business Growth Blueprint, veteran business coach and entrepreneur Mac Caldwell draws on forty years of building businesses, losing one in the recession of the 1980s, and rebuilding with hard-won wisdom, to deliver a people-first, proven process for small business owners who are done spinning their wheels and ready to build something that works.
The FORGE Blueprint, Focus, Orient, Refine, Grow, Elevate, is not a generic framework handed to you and left to figure out. It is a customized, accountable, start-from-the-end coaching process built entirely around who you are, what you want, and the specific life you are trying to build. Because most business problems are not strategy problems. They are people problems. And the most important person in your business is you.
Inside this book you will discover:
Why hustle is not the answer, and what produces sustainable momentum
How to start from the end and build a plan that is genuinely yours
The people-first philosophy that unlocks growth no system alone ever could
How to build a profitable, thriving business without sacrificing your life on the alter of your business.
Illumination exercises in every chapter to move you from insight to action immediately
"Within a year of working with Mac, I went from drowning to soaring. You can't put a price on that level of service."
— Andrew Geham, 2085 Productions
ABOUT THE AUTHOR
MacCaldwell is a Business Growth Navigator with over forty years of experience building businesses in the construction and trades industry. A StoryBrand Flight Plan Certified coach, and holder of both Business and Life Coaching certifications.
Mac founded A Better Way Forward Business Coaching on a single conviction: the most important person in any business is the owner. When the owner is clear, aligned, and supported, the business thrives. Mac lives and coaches from that truth every day.
For a limited time: A link to the companion workbook is included.
Book your free Clarity Call at maccaldwellcoaching.com